I had truthfully never loved perfume. I never really connected with the billboard messages of chic luxury and I found the scents all smelled the same. Midway through my design degree I started investigating the idea of scent as art however and I was hooked. I have always loved absorbing a place through its aroma, every landscape, every city block has an scent all its own. I began to wonder if perfume could be more authentic an experience, more artful and less about fancy ass yachts and gendered scents.
I turned to design because of an intense need to work creatively. I left the secure, established career ahead of me in Forestry to explore a creative path and spend as much time actively creating beautiful, useful things.
I decided I would create Libertine as my response to the overly commercial world of big name perfume. It would be a creative expression, a refuge for beauty and curiosity. There would be no celebrity endorsement, no gender stereotyping; just the highest quality aromatic materials, beautiful design and amazing fragrances.